WHAT YOU’LL DO
• Support all brand positioning, messaging and retailing on designated hotel(s) and restaurants(s) core marketing and online activation channels; managing website updates and other customer-facing channels.
• Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with agency.
• Strategize and deliver all email marketing campaigns.
• Co-manage marketing calendars and align marketing efforts with company goals and objectives.
• Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
• Identify local strategic partnerships and advertising opportunities to grow hotel and F+B brand share of voice.
• Be the key local brand liaison and assist with local programming and events.
• Attend Revenue Generation Meetings to detail upcoming marketing calendar and address and marketing opportunities and challenges as they arise.
• Participation in F+B planning meetings; to keep a finger on the pulse with on-property happenings to retail online.
• Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
• Assist with creative needs for digital and/or print collateral whether creation on Canva, Photoshop or managing with agency partners.
• Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within budget.
WHAT YOU’LL BRING
• Bachelor's degree in marketing, communications, business or other related fields
• Proficiency in social media platforms.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Project management with strong organizational skills to coordinate with hotel teams, regional senior leadership, national brands and agencies.
• Professional, articulate person who can effectively communicate to various audiences to breakdown high-level /metrics to basic fundamentals.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must have a focus on detail and driving topline results while positively impacting the bottom line.
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