The Senior Marketing Manager will manage all marketing initiatives (digital/PR/social/traditional media), team members and communication across multiple channels along with vendor relationships to ensure the on-time, on-budget delivery and profitable launch of projects/initiatives.
KEY IMPACT ITEMS: * Ensure daily workflow, schedules and project deadlines are being met as defined by DOSM, GM and Corporate VP for both the hotel and the restaurant(s) * Manage efforts with vendors/brands to ensure task completion and deadline/budgets are being met * Manage DSA (digital storefront audit) process including agency action plans * Identify hotel support training opportunities and provide on-going maintenance, + pull-through on all brand required content and resources * Management of reporting/metrics to review with DOSM, GM and Corporate VP * Maintain an understanding of industry trends and brand requirementsKEY METRICS: * Initiatives completed on-time and on-budget while driving a positive ROI * Green or better hotel balanced scorecard * Successful opening by achieving RAMP Targets and Milestones (as assigned)
EXPERIENCE REQUIRED: * Bachelor's degree required or equivalent experience * 3-5 years’ experience in marketing (digital and agency experience a plus) * Emerging understanding of project management lifecycle * Good verbal and written communication skills * Good organizational and time management skills * Active team player and self-starter * Ability to identify and solve problems * Excellent MS Office skills. * Must have a focus on detail and driving topline resultsTRAINING REQUIRED, ONCE IN THE POSITION: * WL Specifics (Balanced Scorecard, etc.) * Brand Immersion - one-on-one training/consulting with each brand’s marketing programs * Analytical training (i.e. - Omniture, Google, etc)Behavior: Assertiveness, Communication Skills, Data Driven Decision Making, Develop Talent ,Entrepreneurship, Generate Revenue, Inspire followership, Long Term Planning, Project Management, Select and Recruit Talent
Location Code: 2558
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